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Lamar Advertising Company - In our consumer society, in which we are raised from birth to be shoppers, it is simple to understand why it is so easy for investors to buy stocks....

Level 3 Communications - When you find out that one of your tires has gone flat, what do you do. Most of us would fix the flat right away....

Liberty Media International - In fact, only a minority of us, would even think of trying to drive on a flat tire. Now let's turn the tables, if one of the stocks in your portfolio...

Lincare Holdings - Would you fix it right way, as you would the flat tire. Unfortunately, most investors don't and will hold on to a losing stock, hoping that the flat...

Linear Technology - Stocks can only travel in one of three directions, up, down or sideways. Knowing this, what stocks would you want in your portfolio....

Lm Ericsson Telephone Company - Stocks that are going up, I trust. If this is the case, then why do so many investors have their portfolios filled with stocks that are going down....

Marvell Technology Group - From the time we get up in the morning until we fall asleep at night, we are constantly bombarded with messages to encourage us to "BUY". Now if any...

Maxim Integrated Products - You can go to any of the many Shopping Malls, turn on the Shopping Channel, shop using a catalog, or my personal favorite, shopping on the Internet....

Mci - No wonder people love to buy stocks. Unfortunately, very few of us are ever taught the more important skill, how to be sellers....

Medimmune - In fact, for most people, when the need to be a seller does come up, we end up hiring a professional. When you need to sell your house, do you do it...

Mercury Interactive - No, most people hire a real estate agent. Or when you want to get a new car, do you sell your old car....

Microchip Technology - In most cases, people will just trade in the old car to the dealer, so they do not have to actually "Sell" their own car. So why am I telling you all...

Microsoft - Because the number one reason that people do not reach their goals as investors is that they are unable to sell their stocks that are not performing a...

Millennium Pharmaceuticals - Most people, that I speak with, think that the number one reason for investor failure is poor stock selection. And this can be a problem, for some pe...

Molex - Remember, stocks can only go in one of three directions, up, down or sideways. So why would anyone have stocks in their portfolios that are going dow...

Network Appliance - Firstly, as we just discussed, the ability to buy a stock, or anything for that matter, comes very naturally to most people. But, the ability to sell...

Nextel Communications - Secondly, the Mutual Fund marketing concept of "Buy & Hold" has been so successful, that many people don t realize this concept was designed to help M...

Novellus Systems - Most of us find that admitting any mistake we make is much more stressful than actually fixing the problem. I have heard it said many times that the...

Ntl - In the previous chapter we talked about how Fear or Greed drive the markets. What we did not discuss was that Greed will cause investors to take quic...

Oracle - This is a very important point to understand as it is the basis of how the public invests. For example, if an Investor has 2 stocks, and one just wen...

Paccar - This is of course the worst thing an investor can do, as they just put a cap on their winnings, and left themselves exposed to continued losses. Don'...

Patterson Companies - Then ask any of the millions of investors who held stocks like Nortel all the way down. Ask them what they did with the other stocks that they had in...

Paychex - To be successful we need to do the exact opposite. Sell the losers as quickly as possible, and hold on to the winners for as long as possible....

Petsmart - Here are a few more important facts to help you get over the fear of being wrong. 1 The best investors in the world are wrong a lot more than they ar...

Pixar - What makes them successful is that they let their winners ride, and sell their losers as quickly as possible. Everyone around the world knows who For...

Qlogic - Unfortunately, our upbringing does little to equip us with the skills needed to be a very successful investor, the ability to sell. When you find out...

Qualcomm - Most of us would fix the flat right away. In fact, only a minority of us, would even think of trying to drive on a flat tire....

Research In Motion Limited - Now let's turn the tables, if one of the stocks in your portfolio wasn't working out the way you thought it would, what would you do. Would you fix i...

Ross Stores - Unfortunately, most investors don't and will hold on to a losing stock, hoping that the flat , I mean stock, will fix itself. Stocks can only travel...

Sandisk - Knowing this, what stocks would you want in your portfolio. Stocks that are going up, I trust....

Sanmina-sci - If this is the case, then why do so many investors have their portfolios filled with stocks that are going down. From the time we get up in the morni...

Sears Holdings - Now if any of these messages actually get through and cause you to take action, you now have an unlimited number of options with which to actually com...

Siebel Systems - We were born and bred to buy, buy, buy. No wonder people love to buy stocks....

Sigma Aldrich - Unfortunately, very few of us are ever taught the more important skill, how to be sellers. In fact, for most people, when the need to be a seller doe...

Sirius Satellite Radio - When you need to sell your house, do you do it yourself. No, most people hire a real estate agent....

Smurfit-stone Container - Or when you want to get a new car, do you sell your old car. In most cases, people will just trade in the old car to the dealer, so they do not have...

Staples - So why am I telling you all this. Because the number one reason that people do not reach their goals as investors is that they are unable to sell the...

Starbucks - And all we are doing is simply, weeding our portfolios. Most people, that I speak with, think that the number one reason for investor failure is poor...

Sun Microsystems - And this can be a problem, for some people, but most people are fairly conservative and stick with stocks that are widely held and widely known. Reme...

Symantec - So why would anyone have stocks in their portfolios that are going down, when we know that over time the market goes up. Firstly, as we just discusse...

Synopsys - But, the ability to sell is an unnatural act for most investors. Secondly, the Mutual Fund marketing concept of "Buy & Hold" has been so successful,...

Tellabs - And lastly, and a much more important reason why people hold on to their losing stocks, is because selling these losing stocks would be proof that the...

Teva Pharmaceutical Industries Limited - I have heard it said many times that the stress of being wrong is about 3 times as powerful as the pleasure of being right. In the previous chapter w...

Verisign - What we did not discuss was that Greed will cause investors to take quick action, while Fear will often cause investors to take NO action. This is a...

Veritas Software - For example, if an Investor has 2 stocks, and one just went up 25%, and the other just fell 25%, most investors will sell the winner (Greed) and hold...

Whole Foods Market - Don't believe this to be true. Then ask any of the millions of investors who held stocks like Nortel all the way down....

Wynn Resorts - Ask them what they did with the other stocks that they had in their portfolios at the time, and 9 out of 10 will tell you that they sold their winners...

Xilinx - Sell the losers as quickly as possible, and hold on to the winners for as long as possible. Here are a few more important facts to help you get over...

Xm Satellite Radio Holdings - 1 The best investors in the world are wrong a lot more than they are right. What makes them successful is that they let their winners ride, and sell...

Yahoo - Everyone around the world knows who Ford and GM are. In our consumer society, in which we are raised from birth to be shoppers, it is simple to under...